Francesco Petroni creates visual narratives to support marketing campaigns for luxury companies in the international market. He works across a variety of digital and traditional media, from conception to completion and meeting the challenges of the ever changing landscape of contemporary fashion. Born in Tuscany, he grew up in deep contact with nature and amongst ancient art, developing a love for experimenting with image-making in many forms: photography, filmography, painting and writing. He came close to fashion through his passion for subcultures related to music and he’s always seen it as a language. Through all these years he never stopped experimenting with filmography and photography, with a fluid attitude to better express brand values and messages across multiple platforms for clients such as Louis Vuitton, Jil Sander Navy, Fendi and Moncler Genius x Craig Green. His aim is to narrate inspirational scenarios through high impact imagery, to speak directly with the audience and touch some of the emotional chords that moved him in the first place.